Environmental Factors Influencing Alton Towers Uk Tourism Essay Essay

It was a challenge for me to pee-pee on this project, because it is a learning process for me that how, I could tackle this question then I collected primary and secondary data for my project and elbow grease my best to analyze the full-page situation and produce a honorable Peace of work.I gather information about foot lays called Alton tower. After getting the brief knowledge about this al-Qaida cat valium and their strength and weaknesses, through assess to Alton tower website. With the back up of any(prenominal) computable secondary data much(prenominal) as variant website and books sources. I used some marketing strategies such as segmentation which is used to target different types of consumers and it leave alone help to find out how this al-Qaida ballpark peck do something new among opposite competitor further I did a pest analyses , created a good pricing strategies which pass on help this origin set to do long term planning and allow in them to face different threats and problems in a defendable way .Political factor effect very much because authorities changes oftentimes and every Goernment makes it own policy, which croupcel or postponed the previous policies and new policies are implemented, which start their work from zero point and all the previous work and policies result fruitless. Such as theme park might have problems in pricing strategies , if Taxes increasing , expensive increasing , timing factor etc so cod to this it can influence the theme park negatively . On other hand if judicature policies are in the favor of business sector so might be possible that it will help AltonTower and they can earn more(prenominal) profit margins ,Such as recently UK government has humiliate the VAT value added tax which will change magnitude the demand of costumers coming towards theme parks more so this show that its a good step taken by government in favor of business sector. .Government DevelopmentWhen it comes to develo pment so government some time can ladder a springy role in improving the society standard such as government can give funds to theme parks or provide good facilities for pile who comes over at that place forenjoyments such built sitting area , emergency help desk , locater and maps of capital of the United Kingdom in theme parks for tourists .Environmental protection and regulationTo protect the environment government ever so force the theme park management to be stick on this issue and aware there costumers to follow the regulation such as left eating items , garbic , should be through in dustbins and satisfying theme park should be Cover up by dustbins . Cars should be not allowed in theme parks they should have separate parking yard due to pollution which is spoiling the environment . Government should put billboards of Environmental protection and regulation on entrance of theme parks to aware plurality. grow enforcing law over costumers safety.In this factor government w ill always try their best to make sure that theme parks are having good safety precaution for costumers and full-length theme parks is fully covered by CCTV so that they can defend in good way against any dangerous situation.EconomicalInflationIn this factor if the terms increase over all the UK and there is high amount of inflation in country so this will light upon the theme park, because there will be a decrease in public spending due to inflation . further if inflation is rising so there will be increase in cost of theme parks such as expenses will rise up , therefore theme park will have no other option left and they will increase their tickets price also .Economic developmentIf the Alton theme parks does a good business ever division such as many people or tourist love to come to UK for enjoyment and in this case Alton themepark Is a good example of entertainment and many people would desire to visit it due to this it will have a confident(p) impact over economic conditi ons of UK, such as there will be increase in GDP , Globalization will increase and there will be a big boom in tourist industry . purposeAlton theme park is place which is full of entertainment and in this case many people necessitate to visit it in different seasons such as summer vacations is a good season in which theme parks are fully crowded . To handle that demand of people Alton theme park will need workers in their organization every year . Theme park can play a vital role in seasonal employment which is good for economic growth because unemployment will be reduced.Mac Gee (2004) Pg 415, (themeparks UK, 2008), titley, b.pg 378 (1993).SocialLife movement changesWhen we talk about life style so now days different people have different life style . concord to people they want something new in life so therefore they decide to have some good vacations or holidays so that they can stay relax for some time in such busy world , so theme park like Alton can play a vital role in ch anging life style of people this theme park can allow people to stay relax and have peace in their life such as it has good atmosphere , hotel nice fun place for family and couples .Population and agepopulation and growth rate is a very important factor which can influence any business in a positive or negative way and when it comes to theme park like Alton tower , they need costumers so that they can have good business growth and UK has a good population which is helpful to this theme park and in this population theme parks are more attractive towards kids around 10 to 15 orteen agers so this will help Alton theme parks to do segmentation of people who can be interested in theme parks and then they can target times X (10-16 ) and Y (16 20 ) .more .Living conditionsThis is factor which Alton theme park should focus more because this theme parks have hotel arrangements for costumers therefore they have to be perfect in keeping good quaintly standard living conditions so that custom ers are satisfied in a good way and at one time costumers are happy form there services this will help to improve theme parks image and good growth in sales what is pest analysis. (2008).