The Brand Strategy Case Study Example | Topics and Well Written Essays - 500 words

The Brand Strategy - Case Study Example As the new Director of Business Development for Aero Motors, I will design a marketing plan that is achievable within the specified period, and that will help us market our products. Our brand strategy ought to be different and unique from the other brands in the market. As much as we want uniqueness, so many people want the same product as we have developed it. The brand strategy ought to be different from others; it should be unique to attract customers. Forming Brand strategy is never the same in all products; it differs with the kind of product that one wants to market. Developing a brand strategy is a top town approach that is determined by a marketing strategy. The marketing team needs to know beforehand the type of strategies they want to use and should avoid imitation. Uniqueness should be the top objective of brand strategy. There are a number of methods of brand strategy that can be used, branding by thinking involves centralized planning and is the best in bigger companies with a range of products. Another method of brand strategy is branding by imagery; it is linked to the use of advertisements that help relate better to the consumer. This is a good form of brand strategy since it involves the customer. Branding by user familiarity targets product quality, usability, and product design. The customer is the most significant in this form of brand strategy. Branding by self-expression involves the customer who combines efforts with the company to help in brand building. The best brand strategy, which can be, used in marketing our product is branding by use of imagery, this is because its sales depend largely on the image. Our brand should predict customers’ needs and appeal to them emotionally and experientially, this way the car will do well in the market. For the development of relationships and expansion in the US market, we will ensure that the product is properly distributed so that it will be accessible in all the motor market in the United States. A strong brand will require more revenue and will sell more.  

Situation in Iraq Essay Example | Topics and Well Written Essays - 3000 words

Situation in Iraq - Essay Example Those who carefully study the process of reconstruction on the postwar Iraq often speak about the challenges, costs and unresolved problems that make the essence of the process. Besides, numerous examples of the reconstruction policy represented by the USA in Afghanistan and Bosnia make evident that these policies do not promise fast and easily reached successful result. Those who review the process that now takes place in Iraq, insist that this country has much in common with Afghanistan. The country is characterized by ideological and ethnic contradictions. The main purpose that had to be achieved before starting the process of democratization was settling down the conflict between Shiites, Kurds, and Sunni Muslims. Political situation in the country is such that a system to keep political and security balance is to be organized to support a new democratic government, as the situation is not likely to change for better at the nearest future. As the commentators state, "In short, the United States would have to become engaged in nation building on a scale that would dwarf any other such effort since the reconstruction of Germany and Japan after World War II. ... ch different from the countries of the West not only due to the differences in culture and consciousness, but also due to their location and geography, which also affects the society life and the functioning of all the spheres of the country life in general. So facts about geographical position, which comprises regional observation, can help understand this country better. The most basic facts that it is necessary to know about Iraq's position are as follows: it borders with six various countries, it also has limited outlet to the sea, and the total area of the country is not very large, it can be compared to the territory that is occupied by California state. The country is divided into four geographical regions - highlands, plain, desert and uplands. The deserts occupy about a half of the whole area of the country. The major rivers that provide for existence of the population and agriculture are the Tigris and Euphrates. The climate in the country is rather severe, especially in desert areas - extremely hot in summer and cold in winter, the atmospheric precipitates are limited, but spring floods often cause damages. It is evident that natural conditions are not favorable for easy and patient life of the people that live in the country; their life is a constant struggle with natural forces, especially as the natural conditions almost do not provide people with the possibility to grow food. (Malinowski) There are also some more details that also worth consideration. Due to rich natural resources of oil Iraq is supposed to be one of the wealthiest countries of the world, but due to the sanctions imposed by the UNO and the government negligence the population of the country is the poorest compared to the other countries of the Middle East. All those who study the